Introduction
Do you know why your website often does not rank and why it opens late on mobile, laptop or computer and
why I am telling you both because there is a connection between these two, if you do not know then I
will tell you that if your website is not ranking then its biggest problem is website speed and this
problem occurs due to the speed of your website, when a user comes to our website and the website does
not load properly or does not work then he closes the website due to which Google feels that users are
not staying on this website, hence the website is not correct, it has a negative effect and hence there
is a mistake on our website. It can ruin the entire website.
For this reason, you must know how
to use images. You must know that if we are building a wedding website, we have to use a lot of images.
So, there are websites that require the use of images, which cannot be done without them. Therefore, if
images are necessary, then use them, or else don't use them. There is also a trick to using them, which
we are going to look at in today's blog.
What Is Image Optimization?
It is important for you to understand what image optimization is. For example, if your image is very large then cropping it or if it is of more MB then compressing it to less MB, all this comes under image optimization. You should know all this because all this is normal. You should know how to use proper format, only then your loss will be reduced, otherwise you may face problems. You can use free tools to compress images.
Why Image Optimization Matters
Image optimization is very important for your website. If you do this, then the SEO of your website will be good. It will load quickly. The website will not load much, due to which the user experience will be good. People will like to use your site. So see the benefit, the website will not slow down, its speed will increase significantly, which is the biggest thing. If you do not follow this principle, then there will be problems.
Tip 1: Use WebP Instead of JPG or PNG
Friends, you must be aware that the format of images is jpg, jpeg, png, but apart from this, there is another one called webp which is a very good format for the website because its size is less and it also provides good quality, so I want to tell you that whenever you use images in the website, you have to avoid png, jpg format and use webp which you can convert into this format from the online website.
Tip 2: Compress Images
If you are going to use a WebP image, you should also know how to compress the image, as this also plays an important role in making the website smooth. You will find many free tools online that will let you compress images for free, such as Squoosh, TinyPNG, etc. You can use these tools, which are absolutely free.
Tip 3: Use Lazy Loading
This method may seem a bit different to you but it is also very simple. You have to use it in coding
while coding. You have to use the word lazy in the code line of the image due to which your image gets
loaded quickly. You can see the format of this niche.
<img src="image.webp" loading="lazy" alt="...">
Conclusion
See, you can use images but avoid those which are useless 3D or meaningless images because they have no meaning, they will cause unnecessary loading problems on your website and this problem will affect the traffic and ranking of your website, so you should compress the images, convert their format to webp and then use them, this will not have any effect on your website and the website will also load smoothly.